SPinance is transforming the game by giving athletes the financial tools and opportunities they need to win not just on the field, but in life."

I’m glad you’re here. SPinance began with a personal transition that reshaped how I think about sports, finance, and opportunity.

I played football at Virginia Tech until I injured my foot, an experience that forced me to confront life after sports earlier than expected. In the process, I found my “footing” in banking and financial services, where I developed professional experience across public and private institutions, including the Federal Reserve Board, the U.S. Treasury Department, the Federal Reserve Bank of Boston, Industrial Bank, and a global financial institution. These roles shaped my perspective on financial systems, regulation, and the long-term consequences of financial decision-making.

My professional and academic work now sits at the intersection of sports and finance. I currently serve on the board of directors of the Virginia Council of Economics Education, and I am in the final stages of completing my doctoral dissertation, which examines teachers’ experiences delivering financial literacy education in Virginia. This work has sharpened my focus on how financial knowledge is taught, applied, and translated into real-world outcomes.

SPinance emerged from these combined experiences—as a former student-athlete navigating an unexpected career transition and as a financial professional working within complex financial and institutional systems.

Meet “Zo”, Founder & CEO

Origins of SPinance

SPinance was born from the idea of merging sports and finance into a single, intuitive framework that highlights their impact on individuals, institutions, and communities. Recognizing that sports have always been intertwined with finance—through team revenues, athlete earnings, and local economic development—our founders saw an opportunity to address a growing need. The rise of NIL opportunities has made financial literacy and education, contract negotiation, and professional development more critical than ever, yet athletes often struggle with these areas despite their exceptional talent.

With athletes now receiving significant compensation at younger ages, there is an urgent need to introduce financial education earlier in their careers to ensure long-term stability and success. At the same time, sports organizations face increasingly complex financial landscapes that require specialized expertise. This insight inspired the creation of SPinance: a platform that empowers athletes, supports organizations, and drives community impact, serving as a resource hub, thought leader, and strategic guide for navigating the evolving sports-finance ecosystem.

Now, fully launched, SPinance is the premier platform at the intersection of sports and finance, dedicated to empowering athletes, teams, and communities with the knowledge, tools, and guidance to thrive both on and off the field. We provide financial literacy education, brand management support, and executive coaching designed to prepare student-athletes for long-term success and sustainable impact.

Executive Coaching at SPinance

Executive coaching at SPinance is designed to help student-athletes strengthen judgment, leadership, and long-term readiness through structured, educational engagement.

Executive Coaching Is

  • Educational and developmental

  • Focused on leadership, judgment, and accountability

  • A structured space for reflection, planning, and growth

  • Designed to support long-term personal and professional readiness

Executive Coaching Is Not

  • Financial advising, investment management, or financial planning

  • Legal, tax, medical, psychological, or therapeutic services

  • Recruiting support or contract negotiation

  • A substitute for parents, coaches, academic advisors, or institutions

SPinance does not provide regulated financial advice. Coaching does not involve handling money, recommending investments, or acting in a fiduciary capacity.

Coaching Focus Areas

Coaching sessions may address topics such as:

  • Strategic decision-making and judgment

  • Leadership, communication, and self-awareness

  • Goal-setting and personal accountability

  • Time management and prioritization

  • Identity development and post-sport transition planning

Sessions are structured, age-appropriate, and tailored to each athlete’s stage of development.

Coaching Structure

  • Session cadence: Weekly or bi-weekly, as agreed

  • Session length: Typically 60 minutes

  • Format: Virtual unless otherwise agreed

  • Minimum commitment: Two months (60 days)

Confidentiality and Trust

Trust and discretion are foundational to the coaching relationship.

  • Coaching conversations are confidential and professional

  • For college athletes, privacy is handled in accordance with FERPA

  • Coaching discussions are not part of the academic record

  • Information is not shared with parents, institutions, or third parties without appropriate consent, except as required by law or safety considerations

NIL, Compliance, and Professional Boundaries

SPinance operates with strict attention to compliance:

  • Executive coaching is a permissible educational service

  • Coaching does not influence recruiting, eligibility, playing time, or compensation

  • Services are delivered in alignment with applicable state law, NCAA guidance, conference rules, and institutional policies

Athletes remain solely responsible for their personal decisions and compliance obligations.

Athlete Responsibilities

By participating in SPinance executive coaching, athletes agree to:

  • Attend sessions consistently and on time

  • Participate actively and honestly

  • Complete agreed-upon action items

  • Communicate professionally and respectfully

  • Take responsibility for decisions and outcomes

Coaching supports development; results depend on engagement.